After all negotiation we decided to focus on reusable elements. Like Atoms and Organisms in Atomic Design.
Job: adjust pictures, text blocks, urls, buttons and design it manually.
Pain: adding and adjusting different content manually takes lot of time.
Gain: content pages with different types, but with the same style (based on style guidelines) are on the website in time.
Products & services: ready to use template modules for blocks with text, with text and picture, text picture and button, 3 types of tables, text with icons e.t.c.
Pain reliever: ready to use well-designed blocks for every need makes it possible to decrease spending time on task.
Gain creators: lots of well-designed templates help to content-manager to keep the style, because everything is ready to use.